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Building Your Brand
Building and growing your brand presence in today's market is challenging for SME business owners.
Without the commitment, tools or resources to constantly market to your prospects and clients you run the risk of losing business to our competitors. Or worse, simply being forgotten in the fight for their attention, online, over the phone or face to face. Push too hard and you might just be pushing them away.
That's what makes building and marketing a successful brand both an art and a science.
My name is Michael Neaylon and I'm a brand specialist with over twenty years working with brands big and small. I'm also a fellow small business owner and author of the book True Brand Toolkit: How To Bring in Big Dollars for Your Small Business.
I'm passionate about supporting small and medium sized business owners in the development of their brands.To leverage their marketing efforts and increase their sales I offer True Brand coaching and consulting programs.
More about my background and experience here.
Speaking True Brand with Flying Solo's Robert Gerrish on BNET
What's the difference between True Brand coaching and consulting?
In short, coaching gives you the tools, accountability and the resolve to achieve the goals you determine for you and your business, while consulting gives you more in depth strategy and guidance over a longer period or for a longer project.
Our coaching is mainly one on one with you as the business owner or one of your team, whether they're an admin person responsible for the marketing or a sales person whose role crosses over into marketing.
Consultancy is often for a project (rebrand, new website, changing your business model or getting ready for investors). Some clients prefer to have me on retainer to support with ongoing consultancy, giving them greater consistency with their brand over longer periods of time.
True Brand Coaching
True Brand Coaching is for you if....
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You're a solo business owner who wants to increase your impact
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You're a start up business looking to avoid costly mistakes in setting up your visual branding, website creation, marketing and sales strategy
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You're a small to medium business owner looking for guidance on building or growing your brand presence
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You're a business owner who wants a brand review of your current strategy for increased sales
What is True Brand Coaching?
A tailored one on one program giving you:
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Review: From your existing brand image to your client service, website appearance, sales approach and social media, giving you an even clearer understanding of your market (and potential new markets)
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Strategy: Brand plans for positioning or repositioning your brand with your target market
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Tactics: The specific, most effective ways to reach your market right now, in today's climate
How Does it Work?
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We meet by phone, skype or face to face (in Sydney)
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You're given a pre-coaching questionnaire for us to clarify your brand position, perception, target market, goals, challenges and opportunities
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You receive a coaching session up to ninety minutes to give you 360 degree feedback on your brand
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You walk away with clear next steps, agreed actions, accountability and your own brand plan
How Much?
True Brand Coaching is available in two ways:
Face to Face Coaching
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Single Sessions: $450*
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Six Packs: $2370 ($395 per session)
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Ten Sessions: $3500 ($350 per session)
Skype and Phone Coaching
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Single Sessions: $375*
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Six Packs: $1950 ($325 per session)
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Ten Sessions: $2750 ($275 per session)
*All sessions include review and brand plans. Fees ex-gst
Next Steps
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Please contact our office on +612 9331 8135 or email me michael@mcme.com.au to talk about your coaching goals
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‘I always feel inspired and motivated after a visit with you. You keep me on-target and on-track. I couldn't believe the first day's sales. Thanks!’
Gill Rustidge, Business Owner, Zizzi Designs
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'I am a micro business with a unique brand about to attend my first Expo. Michael Neaylon of MCME has been able to quickly and concisely spot the marketing and sales areas of my business which needed help. Michael is articulate, enthusiastic, available, creative and dedicated. I intend to work with him as often as possible.'
Antigone Radunovich of House of Antigone
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Gill Rustidge on Zizzi Designs First Day's Sales
True Brand Consulting
True Brand Consulting is For You If...
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You're an established business owner repositioning your brand for further investment or growth
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You're a small to medium business owner wanting to rebrand
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You're a business owner looking for a retainer based consultancy to support you or your in-house team
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You're an independent professional with a marketing campaign that needs a clear strategy, experience and support
What Do You Get?
Depending on the size and scope of your project, campaign or ongoing needs I give you:
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Campaign or project audit to identify your desired outcomes and produce measurable results
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Project plan with timelines and clearly defined actions and responsibilities
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Visual brand review and advice for your current logo, marketing material, website and social media channels
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Integrated marketing plan and clear action steps for you and your team
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Implementation support for challenges you might have in technically achieving those steps
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Intelligent liaison with graphic designers, web developers and copywriters
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Training for your in-house marketing, sales or admin staff
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Creation and facilitation of project specific focus groups
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Market research reports
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Special project support such as video marketing campaigns, website strategy and design, structure and content ideas for ebooks
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Social media, sales and marketing training eg. for newsletter or blog creation and distribution
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The option of an ongoing consultancy program on a month by month retainer which you can cancel at any time
You Also Receive:
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Email and phone support with swift response time
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Access to E-Learning on social media
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Access to a trusted group of specialised designers, developers, copywriters and SEO experts
How Much?
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Fees vary depending on your project or campaign
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Retainers typically range between $1500 to $2800 per month*
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Mid-range projects are traditionally in the vicinity of $5,000* eg. A rebrand with advice on repositioning, remodeling website, marketing materials, refreshed testimonials and sales strategies in readiness for investors
Next Steps
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Call us on + 61 2 9331 8135 or email michael@mcme.com.au
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Arrange an initial phone consultation on your project, campaign or ongoing consultancy
* Fee ex gst.
See our work with Claire Owen's SWIMLAB rebrand, site and video marketing
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'Your energy and enthusiasm are so motivating. Thank you.'
Gillian Corban, Corban & Blair
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‘Michael’s dedication and enthusiasm for helping others with their sales and marketing is invaluable for any small business looking for help.'
Matthew Collis, Search Academy
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Please call +61 2 9331 8135 or email info@mcme.com.au to find out more.
Key words: brand, branding, marketing, sales, planning, micro business, small business, medium business, coach, consultant, author, speaker, trainer, MC, personal brand, outsourced marketing, marketing department, social media, training
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