Building Your Brand

Are you gaining more and better clients online and face to face? Or are you going from good month to bad month in the pursuit of sales? Do you have spasmodic sales cycles? Or with the advent of social media does it feel like your marketing is spread out all over the place with no clear focus or direction. 

The most common challenge  hear from business owners is 'How can we create regular, recurring income?'

Having supported, marketed, coached and trained hundreds of micro, small and medium sized businesses across a variety of industries, I'm confident I can support the growth of your business too, allowing you the time, energy and focus to concentrate on what you do best. 

A brand specialist with over twenty years working with businesses big and small. I'm also a fellow small business owner and author of the book True Brand Toolkit: How To Bring in Big Dollars for Your Small Business.

More about my background and experience here.

Speaking True Brand with Flying Solo's Robert Gerrish on BNET

Claim Your Free Report: The 5 Big Brand Mistakes Most Small Businesses Make

I support clients in three ways: 

1. Your True Brand Coaching

Coaching gives you the tools, accountability and the resolve to achieve the goals you determine for you and your business, while consulting gives you more in depth strategy and guidance over a longer period or for a longer project.

My coaching is mainly one on one with you as the business owner or one of your team, whether they're an admin person responsible for the marketing of your business or a sales person whose role crosses over into marketing.

True Brand Coaching is for you if....

• You're a solo business owner who wants to increase your impact
• You're a start up business looking to avoid costly mistakes in setting up your visual branding, website creation, marketing and sales strategy  
• You're a small to medium business owner looking for guidance on building or growing your brand presence
• You're a business owner who wants a brand review of your current strategy for increased sales

What is Your True Brand Coaching? 

A tailored one on one program giving you:  

• Review: From your existing brand image to your client service, website appearance, sales approach and social media, giving you an even clearer understanding of your market (and potential new markets)
• Strategy: Brand plans for positioning or repositioning your brand with your target market
• Tactics: The specific, most effective ways to reach your market right now, in today's climate

How Does it Work? 

• We meet by phone, skype or face to face (in Sydney metro)
• You're given a pre-coaching questionnaire for us to clarify your brand position, perception, target market, goals, challenges and opportunities
• You receive a coaching session up to ninety minutes to give you 360 degree feedback on your brand
• You walk away with clear next steps, agreed actions, accountability and your own brand plan 

How Much? 

• Single Sessions: $450*
• Six Packs: $2370 ($395 per session)  
• Ten Sessions: $3500 ($350 per session)

*All sessions include review and brand plans. Face to face meetings in Sydney metro area only, however I'll happily give skype or phone coaching in other areas. Fees ex-gst

Next Steps

• Please contact our office on +612 9331 8135 or email me michael@mcme.com.au  to talk about your coaching goals 

Gill Rustidge on Zizzi Designs First Day's Sales

Claim Your Free Report: The 5 Big Brand Mistakes Most Small Businesses Make

2. Your True Brand Consultancy  

Your True Brand Consulting is For You If...

• You're an established business owner repositioning your brand for further investment or growth
• You're a small to medium business owner wanting to rebrand
• You're an independent professional looking for advice and on - and execution of - a specific marketing campaign

What Do You Get?

Depending on the size and scope of your project, campaign or ongoing needs you receive:

• Campaign or project audit to identify your desired outcomes and produce measurable results
• Project plan with timelines and clearly defined actions and responsibilities
• Visual brand review and advice for your current logo, marketing material, website and social media channels
• Integrated marketing plan and clear action steps for you and your team
• Liaison with graphic designers, web developers and copywriters 
• Training for your in-house marketing, sales or admin staff 
• Creation and facilitation of project specific focus groups
• Market research reports 

You Also Receive:

• Email and phone support with swift response time
• e-learning on social media
• Access to a trusted group of specialised designers, developers, copywriters and SEO experts 

How Much?

• Consultancy fees vary depending on your project or campaign
• Hourly rates for consultancy start at $180*
• Mid-range projects are traditionally in the vicinity of $3,000 to 5,000* eg. A rebrand with advice on repositioning, remodeling website, marketing materials, refreshed testimonials and sales strategies in readiness for investors  

Next Steps

• Call 02 9331 8135 or email michael@mcme.com.au
• Arrange an initial phone consultation on your project or campaign 

* Fee ex gst. 

See our work with Claire Owen's SWIMLAB rebrand, site and video marketing 

3. Your True Brand Outsourced Marketing Department 

Your True Brand Outsourced Marketing Department is For You If...

• You're a business owner with no dedicated marketing department 
• You're an independent professional who wants to keep doing what you love but see the value of ongoing marketing to create consistent brand awareness and sales leads
• You're a business owner looking for quick, reliable, stand out marketing support for you or your in-house team

What Do You Get?

• Brand, marketing and sales audit to identify your goals and increase results
• Weekly plans with clearly defined actions, responsibilities and outcomes
• Integrated marketing plan and clear action steps for you and your team
• Ongoing updating of your profiles on all your social media channels
• Project management and creation of one marketing campaign per month
• Up to five hours telemarketing per month  
• Market research reports 
• Up to two special projects each month: either video marketing campaign, podcast recording or website strategy 
• One online newsletter written and/or edited per month
• Following an initial three month retainer, the flexibility of a month by month subscription you can cancel at any time

You Also Receive:

• Email and phone support with swift response time
• e-learning on social media
• Access to a trusted suppliers such as graphic designers, developers, printers, Google Adwords specialists and SEO experts 

How Much?

• Your True Brand outsourced marketing department rates start at $2800 per month*

Next Steps

• Call 02 9331 8135 or email michael@mcme.com.au
• Arrange an initial free phone consultation to talk about your needs 

* Fee ex gst. 

Please call +61 2 9331 8135 or email michael@mcme.com.au to find out more.

Key words: brand, branding, marketing, sales, planning, micro business, small business, medium business, coach, consultant, author, speaker, trainer, MC, personal brand, outsourced marketing, marketing department, social media, training

A: Suite 47, 50 Roslyn Gardens, Elizabeth Bay NSW 2011
E:
P : +61 2 9331 8135

Add to Favorites | Privacy Policy | Search